What Do I Need To Include On A New Author Website?

What Do I Need To Include On A New Author Website?

An author website is your living digital business card, a space to showcase your books, engage with fans, and establish yourself as a recognized author. So you’ve poured your heart and soul into crafting a fantastic book (or maybe several!), and now it’s time to connect with readers. But where do you begin?

Fear not! Here’s a roadmap to guide you through the process of building your author website:

Know Your Audience, Craft Your Message

Before diving into website design, take a minute to understand who you’re writing for. Are you a sci-fi whiz crafting epic space operas? Are you a nonfiction aficionado, delving into the depths of self-help and personal development? Or perhaps you’re an expert in business strategies, sharing insights and expertise with aspiring entrepreneurs? Identifying your target audience will help tailor your website’s content and design to resonate with them. Always keep the reader in mind.

Next, solidify your brand. What makes your stories unique? What kind of writer are you? A clear and consistent message will draw readers in and keep them coming back for more.

Design for Delight (and Mobile!)

Think of your author website as your online haven for book lovers. Keep the design clean and user-friendly, prioritizing easy navigation and readability. Remember, many readers will be browsing on their phones, so ensure your website is mobile-friendly for a seamless experience on any device. Be sure to enable analytics to understand what’s working and what’s not.

Must-Have Pages: Your Author Website Pillars

  • Homepage: This is your prime real estate! Capture attention with a captivating introduction featuring your name, a compelling tagline, a book cover that pops, and links to your social media channels.
  • About Page: Here’s your chance to shine! Craft a short but engaging bio highlighting your writing journey, inspirations, and accomplishments.
  • Books Page: This is where your stories take center stage. Dedicate a page to each book with a compelling description, glowing reviews (if you’ve got them!), and easy-to-find purchase links for all major online retailers.
  • Contact Page: Make it simple for readers to reach out! Include a contact form or email address so they can ask questions, share feedback, or connect.

Content is King (or Queen!)

Your author website shouldn’t be a static brochure. Breathe life into it with a blog section featuring exciting posts about your writing process, genre insights, or even character profiles. Regular updates to your author website with fresh content and announcements keep readers engaged and returning for more.

Don’t Forget the Call to Action!

Subtly (or not so subtly) nudge readers to take the next step. Encourage them to subscribe to your newsletter for exclusive content, buy books, or follow you on social media for the latest updates. Your author website is the hub for all things about you and your books. Invite people to buy your book and other products or services you offer.

Building a Community: The Power of Engagement

Respond to comments on your blog posts, participate in online discussions relevant to your genre, and host events (online or in-person) to foster a community around your work. Readers appreciate feeling valued and connected to the author behind the stories they love.

Next Steps for Creating an Active Author Website

WordPress is getting more accessible and more manageable. This content management system will enable you to craft your message. Be sure to include interesting and relevant images. Watch a few YouTube videos, and learn as you go.

  • Website Hosting: If you don’t already have a website, you will need a web hosting account. There are many good web hosting companies out there. We have been using Siteground for many years, which has worked for us.
  • Search Engine Optimization (SEO): Sprinkle relevant keywords throughout your author website to improve search engine ranking and ensure readers can easily find you online. Yoast is an excellent tool for WordPress sites to know how well you are doing and how to improve each page and blog post.
  • Visual Appeal: High-quality visuals matter! Include professional-looking author photos and stunning book covers to add a touch of polish.
  • Email Marketing Magic: Build an email list to connect directly with readers and promote your new releases, upcoming events, or exclusive content.

By following these tips and weaving your creative magic, you can craft an author website that is both informative and captivating. It will be a space to connect with readers, establish your brand, and highlight your author journey.


Ready to get started on your author website? Click here to discover how Bob can help you with your WordPress site today!

Are you looking for a supportive community for writing, publishing, and marketing your book? Click here to sign up or learn more about joining Prolific Writers Life!

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