The focus keyphrase is basically an exact keyword or the keyphrase that you want your specific page to be found for in search results. The SEO focus keyphrase often consists of more than one word hence calling it a keyphrase is much more accurate. A focus keyword is the primary search query that you want a page or post to rank for in the search engine results (SERP). When people search for your focus keyword you are optimizing your page to rank higher in Google so they can find you. Each blog post you create should have a clear focus to cover a specific search intent. Be sure to use your keyphrase in the title of your post and in your blog post at least 3-5 times.

The call to action is the most important part of a blog post. Without it, your blog post is just… there. It brings in people from Google, from social media, and from other channels, but those people read it and then have nothing else to do. Maybe they click a link, maybe they back out, maybe they close their browser and go for a walk. With a call to action, you can instead convert those people into new followers, new subscribers, and new customers. You tell them, clearly, what it is they should do next if they like what they read.