‘Tis the season to make your book glisten like tinsel and stand out in the holiday marketing frenzy!
You may know your book’s audience in the off-season, but when it comes to holiday shopping, the rules go completely out the window. Throughout the year, buying habits may follow a predictable pattern, but the holiday season introduces a shift driven by emotions, motivations and other factors that authors should recognize and leverage.
Reflect on your holiday shopping and gifting patterns. Do they mirror your year-round habits? Your marketing strategies should evolve just like your holiday spending behavior does. The season challenges one-size-fits-all approaches, offering authors the chance to harness creativity, expand their outreach and engage new readers. Ready for the tools, support and community to make it happen?
Grab your share of the two busiest book sales months by unwrapping the secrets of holiday marketing, ensuring your success shines brighter than holiday twinkle lights. Here’s the gifts we give to those who are a part of the Holiday Book Marketing Collective: