Author Gary Harbo autographs books at a community festival.
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How Do I Build an Author Platform Without Social Media?

An author platform is how you reach potential book buyers. In today’s digital age, building one is crucial for aspiring writers to gain visibility, connect with readers, and build a loyal following. While many authors use social media for promotion, it’s not for everyone. The good news is you can still create a strong author platform without relying on social media. Here are some ways to tailor an engaging platform to your preferences and goals.

Grow Your Author Platform Through Blogging

Blogging is a great way for authors to showcase their writing skills and connect with like-minded readers. Start a blog or website where you can share articles, short stories, writing tips, or anything related to your interests. Keep your blog updated with quality content to attract readers and become an authority in your niche. Make sure your blog is easy to use and visually appealing. To reach more people, write guest posts for popular blogs or online publications in your genre. This helps you connect with existing audiences and establish yourself as an expert. Look for websites that accept guest contributions and pitch them your unique and valuable ideas.

Create an Engaging Website as the Hub of Your Author Platform

Your website is the central hub for your author platform. It’s where readers can learn all about you and your work. It should have key elements, like an interesting author bio introducing yourself and your writing journey. Showcase your books with captivating descriptions, cover images, and purchase links. Keep readers engaged by sharing your thoughts, insights, and writing updates through regular blog posts. Make it simple for readers, media, and potential collaborators to contact you by providing your contact information. Also, remember to optimize your website for search engines with relevant keywords. And update your content regularly to attract a wider audience.

Host Virtual Events and Webinars

Engage with your readers through virtual events and webinars. Use platforms like Prolific Writers Life or MeetUp to host online book launches, author Q&A sessions, or writing workshops. These virtual gatherings provide an intimate setting to connect with your audience, answer their questions, and build stronger relationships.

Collaborate with Book Bloggers and Book Clubs

Reach out to book bloggers and genre-specific clubs through email or their websites for guest posting or collaboration opportunities. Say yes to author interviews, guest posts, or book reviews to showcase your work to their dedicated readers. Engage book clubs and reading groups by participating in discussions or offering exclusive content related to your books, forging direct connections with enthusiastic readers.

Leverage Email Marketing

Create an active email list without depending on social media algorithms. Offer enticing incentives, like free short stories and exclusive content, in exchange for email addresses. Use email marketing platforms like Mailchimp to send newsletters with writing updates, upcoming events, and exciting news. Email marketing is an effective way to connect with your audience and foster lasting relationships. Encourage subscriptions with captivating incentives and manage your list with a dependable email marketing platform.

Take part in Writing Communities and Forums

Connect with writers and readers in writing communities like Prolific Writers Life. Participate in events and discussions. Give advice and share your experiences. This builds relationships and boosts your visibility in the writing community. Engage with fellow writers frequently and learn creative ways fellow authors are building their author platform.

Collaborate with Influencers and Podcasters

Collaborate with influencers and offer to be a guest on podcasts within your genre or writing niche. This introduces you to new audiences and boosts your credibility and authority in your field.

Be Consistent and Persistent

Building an author platform without social media is possible and offers unique advantages. Focus on alternative strategies like blogging, virtual events, collaborations, email marketing, and attending live events to connect with your target audience and create a loyal readership. Remember, building an author platform takes time and effort. Don’t get discouraged if you don’t see results right away. Join a writing community for accountability to stay consistent with your efforts. Your persistence will pay off in unexpected ways for many years to come. Embrace your individuality and tailor your platform to your preferences, staying true to yourself and your writing journey.

Happy author platform building!

Prolific Writers Life Expert Keiko O’Leary hosts Build Your Author work sessions every Tuesday with Prolific Writers Life. Keiko helps writers see the big picture while taking meaningful action today. She is the author of Your Writing Matters: 34 Quick Essays to Get Unstuck and Stay Inspired. A leader in the Prolific Writers Life community, Keiko hosts work sessions, teaches workshops, and participates as a member of the Prolific Writers Life advisory board. She is also an editor and publisher at Thinking Ink Press.

Join Keiko at her events on Prolific Writers Life.

Click here to learn more about the weekly Build Your Author Platform work session.

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