How to Create a New Virtual Event

Prolific Writers Life ( — which we’ll refer to in shorthand as PWL) is a “Virtual Workspace” for writers, where you can connect: “collaborate with authors, editors, writers and experts who can give you the guidance, motivation and support you need to achieve your writing goals;” learn: “Participate in virtual events hosted by experts who are dedicated to helping you reach your writing goals;” and earn: “Apply to be an Expert and set up your store; host events when you want; enjoy the benefits of doing what you love while having the freedom to set your own schedule and prices; and profit by sharing your know-how and experience; the more writers you help, the more you earn.” There are many options for the kinds of “products” you can create and offer here (downloadable documents, physical products, virtual online events), but the primary product type is virtual online events. This tutorial walks you through the step-by-step process of creating and scheduling an online event. This is Step Two of being an Expert at PWL; Step One is applying to be an Expert and setting up your “storefront,” which is covered in the tutorial How to Apply to be an Expert and setup a Store at ProlificWriters.Life. Now that you have your PWL store set up, it’s time to create your first product.

Creating a Virtual Event: #

  1. The Expert Dashboard is relatively simple.  It allows you to 1) VIEW YOUR STORE, 2) Edit STORE SETTINGS, 3) ADD a NEW PRODUCT, or 4) EDIT PRODUCTS.
Prolific Writers Life Expert Dashboard
Prolific Writers Life Expert Dashboard
  1. Begin clicking ‘ADD NEW PRODUCT’, you can add new products. NOTE: You are now on the ‘back-end’ of the website.  You can navigate back to the front-end by selecting ‘Prolific Writers Life’ in the top left navigation and selecting ‘Visit Site’
  1. The first step in defining and describing your new “product” is to give it a product name. The name is what will show up in the store and how customers will identify your product.
add new product
  1. Next you will want to provide a text description of your product. NOTE: While you can add images here, this will only show up in the text description area of the product, we will add images later in the tutorial. 
  2. The next section is where you will enter the details of your event.event details
  3. Next you will want to set the price.  You can set a ‘Regular price ($)’ and schedule a ‘Sale price ($)’.set price
  4. Next you will want to click ‘Event Settings’event settings
  5. Change the ‘is this product an event? to ‘Yes’is an event
  6.  Now select the Start date:, Start time:, End time:, and Time zone:Event Time
  7. Next you can add your contact information.  This will allow your customers to contact you in case there are any issues with getting into the info
  8. Next you can move down to the Thank you page text and Event details tab text. The Thank-you page text will show on the screen after they purchase the event.  The Event details tab text will be shown with the product.Thank you page.  Event Details page.
  9. The next most important setting is the ‘Event Expiration’ tab settings event expiration
  10. You will want to expire the event shortly after the events start.  This will disable purchases for the event. You can also expire the tickets, but it is not necessary for ‘Virtual Events’.  Expiring tickets is used for ‘in-person’ event tickets.
  11. Adding media (images) to your event description is optional, but it’s a great way to enhance the appeal. To do so, click the Add Media button to add images to the longer description, and choose from images you’ve already uploaded to your Media Library, or click the Upload Files tab to upload images to your media library.  You can click on the SELECT FILES button, then navigate to your file(s), then click Open; or you can have the files visible in a folder window, and click-and-drag them from the folder to the Upload Files tab — the area will turn dark blue when doing this to indicate that you in fact have a file (or multiple files) selected to upload. There are also several image alignment options for how the image and text will be arranged on the screen. And yes, if you happen to have a video, you can include that to the longer description as well. (Understanding how to work with images, PDF files and videos in WordPress is a whole topic unto itself, worthy of its own tutorial… coming soon!)
event images

Categories and Tags: #

  1. You should select one or more relevant Categories under which your product will be listed:
The Categories checkbox list There are a few things you should understand about categories:
  • You will likely find appropriate categories already listed; check one or more that apply to your event. If you do not find the category you want, you can click the Add new category link and add to the list — but understand this before doing so:
    • Categories should be general enough for many different hosts to be able to use them; this is not where you put anything specific to your unique offerings or company/brand/product/service — that’s what tags are for.
    • Also be aware that anything you add will then be visible and usable by all the PWL hosts, so think accordingly.
    • If you do add a category, see if it is a “subcategory” of another category already listed. If so, when you create your new category, select the broader category as the “Parent Category” of your new category; 2 examples are WordPress under Tech, and Fantasy under Young Adult. (These sub-categories are called “Child categories;” and you can even create “Grandchild categories:” sub-categories of a sub-category…)
  1. You should also add one or more relevant Tags under which your product will be listed:
And there are a few things you should understand about tags:
  • Tags are where you can get very specific about the content of your event; list words and phrases that accurately describe your event, separated with commas; you can click on the link Choose from the most used tags to see what others have used.
For more on categories and tags, see Categories and Tags in the WordPress documentation. (The screenshots will look a bit different than what you see in the PWL store dashboard, but the underlying WordPress functionality is the same. See Categories for a more indepth look at categories.)
  1. Set Catalog Visibility to Shop and search results.
  1. Now you can click the PUBLISH button (or click DRAFT and leave it as a draft until you’re finished).


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