Build Your Author Platform with PWL Expert Keiko O'Leary

Ten Unique Ways to Boost Your Author Platform

Looking to boost your author platform in this crowded book world? It might feel like a maze out there, but with the right strategies in place, you can stand out. Think catchy newsletters, fun blog posts, or casual virtual hangouts. Let’s dive into some awesome ways to spread the word and get your book the attention it deserves. Here are ten tried-and-tested ways to boost your author platform and make some waves:

1. Send Newsletters:
Stay connected with readers by sending out newsletters now and then. Even if it’s just once a month, it reminds your audience you’re around. From sharing book news to personal tidbits, it’s a great way to build a closer bond.

2. Publish Dynamic Blog Posts:
Boost visits to your website by chatting about topics close to your heart. Whether it’s diving deep into your genre or musing about writing challenges, it gives new readers a chance to find you. And hey, don’t forget to share stuff related to your book—it’s probably what drew folks to you in the first place.

3. Host Virtual Events & Webinars:
Harness the global potential of the internet by hosting online discussions, workshops, or Q&A sessions. People are much more likely to get interested in your book if they have a chance to get to know you.

4. Collaborate with Book Clubs:
Interact directly with dedicated readers. Offer group discounts, or provide a unique reading guide to enrich their experience.

5. Guest Appearances on Podcasts:
Narrate your journey, discuss themes, or explore your genre on relevant podcasts to tap into their expansive listenership. This is a terrific way to boost your author platform.

6. Master Social Media Strategies:
Each platform offers unique opportunities. Craft engaging content and tailor it to your audience on each platform. Capitalize on Twitter’s brevity, Instagram’s visuals, or Facebook’s communities.

7. Engage with Reviews:
Readers value peer opinions. Engage with your reviews on platforms like Goodreads or Amazon. Thanking positive reviewers or addressing concerns can create a loyal readership.

8. Write Guest Articles:
Beyond your own blog, write for literary websites or magazines. It can help position you as a thought leader in your genre.

9. Network at Literary Events:
Attend writer’s conferences, workshops, or seminars. The connections made can lead to future collaborations or promotional opportunities.

10. Offer Limited-Time Discounts:
Occasional price reductions or giveaways can spike interest and boost your book’s rankings on platforms, making it more visible to potential readers.

A powerful author platform isn’t built overnight. With persistence, adaptability, and the above strategies, you can carve out a significant space for yourself in the literary world.

Keeping up with your book’s marketing can sometimes feel like an uphill battle and quite isolating. But remember, one of the most effective ways to consistently boost your author platform is by immersing yourself in a writing community. Such a space allows you to exchange ideas, refine strategies, and truly enjoy the journey. And when those results aren’t immediate? That’s when the support and encouragement from fellow authors can be a game-changer. Find your tribe with us at Prolific Writers Life.

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